Eight Four, Penn.–based building materials company 84 Lumber recently released a politically controversial Superbowl commercial that the Fox Network would not allow to air. The full ad did not run during Sunday's game, however an edited, 90-second version was shown without an ending—instead, urging viewers to visit the dedicated website for the full commercial. (The site was down during the game due to high traffic.)
The ad tells the story of a Mexican mother and daughter who journey towards the United States seeking a better life, when they are halted by what is thought to be President Trump's planned wall across the border of the two countries. The long version shows the duo entering into the U.S. through two large doors, and a tagline that says, "The will to succeed is always welcome here."
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