The Dallas design district's latest addition is a Gensler-designed showroom for Daltile. Gensler developed the new retail space that puts the Dallas-based company's products in the forefront while using LCD touchscreens to showcase the full range of possibilities in its tile, stone, and engineered collections. Knowing that residential designers would bring their clients to the design district, Daltile researched what improvements it could make to its existing retail outlets to draw in new interest.
To maximize wall space within the galleries, project architect Glenn Isenmann designed a box within the box of the existing building shell, with the inner box slightly off-axis to provide a variety of vignette settings that highlight different residential and commercial environments, as well as spaces for product showcases and client services. Gensler design director Christopher Goggin calls the 6,400-square-foot showroom “a work studio with flexible gallery space, with floor tiles as the artwork.” Nowhere is this more apparent than at the studio’s entrance, which features a full mosaic wall—modeled after a photograph of a blooming flower—crafted by local artisans.