Danish architect group COBE has won a competition held to design a new Adidas flagship building in Herzogenaurach, Germany. The rhombus-shaped structure, called Adidas Meet & Eat, is an addition to the athletic gear company’s World of Sports campus that aims to gather athletes, visitors, and employees under one roof. The design includes meeting and conference centers, a restaurant, and a showroom.
The roof, featuring vertical, concrete fins enclosed by glass, is symbolic of the brand’s iconic striped logo. Boasting flexibility and multifunctionality, the 11,000-square-meter (118,403-square-foot) structure accommodates different seasons with collapsible floor-to-ceiling windows. The transparent walls and semi-transparent ceiling allow for natural light as well as cross-ventilation when collapsed, which will reduce the structure’s need for air-conditioning.
Designers from COBE cited the Adidas philosophy (performance, passion, integrity and diversity) as influential to their design.