Every year, the Windy City names a group of seven historical buildings that are deemed historical so that developers can take interest and give them a new life. However, one of these structures that were elected isn't a building at all. It's a neon sign.
Several signs, throughout the city, made Preservation Chicago's list, to bring attention to the dying form of marketing and design. What were a popular form of advertisement in the 1930s and 1960s is now a dying breed that once gave the area character. The reason for this? The cost of maintaining the mid-20th-century signs has pushed owners to throw them out and go for more less vibrant, and timely versions, according to the organization.
In addition to these signs are 28 acres of a 115-acre manufacturing site, the Clarendon Park Community Center, and the Illinois Institute of Technology Main Building, amongst others. Read More