Firestone RoofGenuity BIM Industry Center


Special Advertising Section


Firestone and BIM

Introducing RoofGenuity™

RoofGenuity is an innovative new roof modeling tool for the commercial roofing industry from Firestone Building Products. With its 3D visualization capabilities, architects, consultants, roofing contractors and building owners can populate the roof area on their building designs with various configurations of Firestone building information modeling (BIM) objects. Featuring Firestone’s full spectrum of single-ply, asphalt-based and metal roofing systems, RoofGenuity can be used for a wide range of building types, including educational facilities; commercial, industrial and office buildings; entertainment venues; healthcare facilities; and government buildings.


Firestone Innovations

  • ISOGARD™ HD Cover Board

    Lightweight and easy to cut and install, ISOGARD HD Cover Board combines impact resistance, energy savings and ease of installation in a single durable product. Its closed-cell polyiso core utilizes IsoGard foam technology and provides greater UL fire ratings. ISOGARD HD provides the highest thermal performance of any 1/2” insulation cover board product on the market and is resistant to extreme weather conditions.

  • UltraWhite™ Modified Bitumen Cap Sheets

    A granule-surfaced, cool roofing solution that provides enhanced light reflectivity and heat emissivity, greatly reducing energy and electricity usage. UL and FM approved, modified bitumen cap sheets with UltraWhite granules meet requirements for California’s Title 24 regulations and can help achieve points in the U.S. Green Building Council’s LEED® rating system.

  • SunWave™ Daylighting System

    Over 4,000 tiny prisms per square foot refract, direct and diffuse sunlight into thousands of micro sunbeams, which can decrease the use of indoor electrical lighting up to 70% during daylight hours. This premium daylighting product features a double-glazed, acrylic, prismatic layered dome that provides the highest visible light transmittance with superior light distribution.

  • 90-mil EcoWhite™ Platinum™ EPDM

    A premium product in the reflective EPDM product line, 90-mil EcoWhite Platinum EPDM reflects sunlight and keeps the membrane cool. Bringing together the eco-friendly attributes of a white membrane with the proven performance of traditional EPDM in 90-mils of uninterrupted thickness, this new solution meets LEED certification requirements and exceeds ASTM D-4637 standards.

  • UltraPly™ TPO InvisiWeld™ System

    The UltraPly TPO InvisiWeld System is a high performance, non-penetrating TPO membrane fastening system. The InvisiWeld system allows for the elimination of seam plates, fasteners and 6" in-seam laps, simplifying installation and reducing labor and material costs. It also requires less material for perimeters and corners than other attachment methods. This VOC-free system meets or exceeds FM approvals and requirements.


Firestone Products in Action

  • Kent County Administration Building - Grand Rapids, MI

    A colorful abstract painting created in 1974 by well-known sculptor Alexander Calder covers the entire roof on the Kent County Administration Building in Grand Rapids, Mich. The recently retrofit roof features 18,500 square feet of fully adhered 60-mil Firestone RubberGard EPDM with a Firestone AcryliTop PC-100 Base Coat over two layers of 2‘’ Firestone ISO 95+ polyiso insulation.

  • Van Andel Institute - Grand Rapids, MI

    This unique building set into a steep hill at the beginning of Grand Rapids' "Medical Mile" is home to a research institute focused on disease research and science education. With a mixture of retrofit roofing and new construction, the Van Andel Institute has approximately 12 different roof levels, including fully adhered 80-mil Firestone UltraPly TPO over Firestone ISO 95+ polyiso insulation, a vegetative roof system and pavers with pedestals.

  • National Corvette Museum - Bowling Green, KY

    A constant celebration of one of American’s favorite sports cars, the National Corvette Museum stands out with its Regal Red Firestone UNA-CLAD UC-6 metal roofing system. In addition, the low-slope areas of the roof feature Firestone UltraPly TPO over Firestone Tapered ISO 95+ polyiso insulation. The museum is an example of how working with a leading supplier of commercial roofing systems can yield the benefits of having a single-source warranty for both the single-ply and metal roofing systems.

  • Miami Beach Convention Center - Miami Beach, FL

    The Miami Beach Convention Center has been at the heart of Miami Beach for more than 50 years. As the demand for exhibition space has increased, the facility has expanded to accommodate the need. The convention center was retrofit with Firestone SBS modified bitumen roofing system over Firestone composite polyiso insulation. This project also included the reroof of the adjacent The Fillmore Miami Beach at the Jackie Gleason Theater.