Credit: Ka-Man Tse for Times Square Arts


This week, Brooklyn's Young Projects installed their "Match-Maker" heart sculpture in Times Square. The cluster of red and pink periscopes are bookended with zodiac signs, so visitors can match themselves to other astrologically-compatible mates.

"In an era of digital communication, our design takes a decidedly analog approach to viscerally connect strangers and reaffirm compatibility between old partners," said principal Bryan Young on the project website.

  • Credit: Ka-Man Tse for Times Square Arts

  • Credit: Ka-Man Tse for Times Square Arts


For six years, the Times Square Alliance has held a design competition to install a love-themed installation in Father Duffy Square, near the now-iconic red steps. The projects have ranged in complexity and interactivity, as well as positivity (one literally meltedpsychoanalyze that for a minute).

The first installation, a metal laser-cut heart with Valentines-colored lighting, was designed by Gage / Clemenceau Architects in 2009.

"Inaugural Times Square Valentine Heart" by Gage/Clemenceau Architects (2009).

"Inaugural Times Square Valentine Heart" by Gage/Clemenceau Architects (2009).

Credit: Times Square Alliance


The 2010 installation, by New York-based Moorhead & Moorhead, was a heart-shaped sculpture made from blocks of ice that slowly melted. (Watch a video.)

"Ice Heart" by Moorhead & Moorhead (2010).

"Ice Heart" by Moorhead & Moorhead (2010).

Credit: Björn Wallander


Brooklyn-based Freecell draped red fabric over aluminum frames to form "Light Hearted" in 2011. When volunteers lifted the structure, it changed shape. (This one has a video too.)

"Light Hearted" by Freecell (2011).

"Light Hearted" by Freecell (2011).

Credit: Times Square Alliance


In 2012, Danish firm Bjarke Ingels Group created a transparent cube surrounding a red glowing heart. Visitors could push a button to make the heart "beat," and more people made it race.

"BIG <3 NYC" by Bjarke Ingels Group (2012).

"BIG <3 NYC" by Bjarke Ingels Group (2012).

Credit: Ho Kyung Lee


Last year's Situ Studio installation came just months after Sandy hit New York. The Brooklyn firm designed a heart-shaped wood platform with planks from local damaged boardwalks.

"Heartwalk" by Situ Studio (2013).

"Heartwalk" by Situ Studio (2013).

Credit: Ka-Man Tse for Times Square Arts


This year's heart will be on display through March 10.

Credit: Ka-Man Tse for Times Square Arts


Credit: Ka-Man Tse for Times Square Arts