Making due out of discarded shipping containers is a trendy itch that keeps on scratching and doesn't seem to be going away anytime soon. Housing developments have popped up in major metropolitan areas, and even capitalism giants such as Starbucks have exploited its quirkiness. And now it's time for the microbrewery. Why not, right?
Dubbed the 40ft Brewery, the makeshift watering hole in London got its name from the rehabilitated forms themselves, which are each 20 feet in length. But the use of the materials seems more logical than trendy. According to co-founder Andreas Pettersson, the area it was built it has a "short rolling" lease, because it is in a desirable neighborhood that will inevitably be developed, so when it ends, the construction can be moved to another site.
The practicality of it works in both positive and negative lights. If the business sees more customers, then they can expand easily. But with more responsibility comes more materials and demands, and a constant struggle for storage. Even more, they are the first ones to take on this type of development for a brewery, so they have no one to look to for inspiration.
To read more about this project, go to Fast Company.
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