Earlier this fall, LED lighting company Cree, launched a new LED bulb portfolio for consumers. Consisting of 25 new products, the entire portfolio has been reimagined to “reset expectations” says Al Safarikas, director of marketing at Cree. “We’re committed to LED; products should fulfill that promise.” The lamps (bulbs) include A-, BR-, PAR, and candelabra types in addition to a new series of recessed downlight retrofit lamp options.

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