Chris Behan of Socius Marketing, an Internet marketing company with several hundred home improvement customers, says it's important to take a "layered approach." Have a strategy to address as many visitors as you can coming onto the site, he says, wherever they happen to be in the buying cycle. Give them information in exchange for their contact information, or at least get an email address that you can use to soft-market via newsletters and email offers.

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Projects

One North One North

Holst Architecture

360 Villa 360 Villa

123DV

Panda House Panda House

Bjarke Ingels Group (BIG)

Jerome L. Greene Science Center Jerome L. Greene Science Center

Renzo Piano Building Workshop

Lenfest Center for the Arts Lenfest Center for the Arts

Renzo Piano Building Workshop

Buffalo Bayou Park Buffalo Bayou Park

Page, SWA Group

Prism Tower Prism Tower

Christian de Portzamparc

CitySpaces MicroPAD CitySpaces MicroPAD

Panoramic Interests

Burrawong House Burrawong House

Bijl Architecture

S:t Erik Indoor Park S:t Erik Indoor Park

Utopia Arkitekter

The Big Bend The Big Bend

Oiio Studio

Lincoln Park House Lincoln Park House

HBRA Architects

Bosjes Chapel Bosjes Chapel

Steyn Studio

One Dag Hammarskjöld Plaza One Dag Hammarskjöld Plaza

Studios Architecture

1 Hillside 1 Hillside

Tim Cuppett Architects

Concrete at Alserkal Avenue Concrete at Alserkal Avenue

Office for Metropolitan Architecture (OMA)

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