Chris Behan of Socius Marketing, an Internet marketing company with several hundred home improvement customers, says it's important to take a "layered approach." Have a strategy to address as many visitors as you can coming onto the site, he says, wherever they happen to be in the buying cycle. Give them information in exchange for their contact information, or at least get an email address that you can use to soft-market via newsletters and email offers.

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Projects

Light Box Light Box

ANX / Aaron Neubert Architects

Tour & Taxis Tour & Taxis

Vincent Callebaut Architectures

Crescent H Residence Crescent H Residence

Carney Logan Burke Architects

Rock & Branch Rock & Branch

Hyunjoon Yoo Architects

Continuous Interior Continuous Interior

Office for Metropolitan Architecture (OMA)

Dunn House Dunn House

The Practice of Everyday Design

Bibliothèque Alexis de Tocqueville Bibliothèque Alexis de Tocqueville

Office for Metropolitan Architecture (OMA), Barcode Architects

The Word The Word

FaulknerBrowns Architects

Red Ice Red Ice

NRJA

Northern Arizona University Science and Health Building Northern Arizona University Science and Health Building

Richärd+Bauer Architecture, GLHN Architects & Engineers

St. Ann's Warehouse St. Ann's Warehouse

Marvel Architects

Cleveland Civic Core Cleveland Civic Core

LMN Architects

Regeneracion Regeneracion

Sasaki Associates

Rock Chapel Marine Rock Chapel Marine

Landing Studio

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