Inside the "shard"—the atrium that connects all five floors of retail space—mannequins, dressed by company stylists, fly up and down on theatrical rigging designed by Louisville, Ky.-based "flying effects" company ZFX. "We wanted to draw on the shoppers innate sense of discovery as you move through the store," explains Bohlin Cywinski Jackson principal-in-charge Robert Miller.
Uniqlo is known for making clothing in a whole spectrum of colors, so the inventory in the store actually becomes part of the design. Here, in the bull-nosed portion of the ground-floor retail space, shoppers are enticed by mannequins in capsules that rotate overhead on a track mounted on the ceiling. Throughout the store, mannequins showcasing the brand's wares are mounted near ceiling height—on ledges ringing the structural columns or on top of shelving—so that customers can see the clothes even from inside a throng of other shoppers.