The W Hollywood Hotel & Residences splits guest rooms and residential units into two connected buildings. Billboards, designed by Sussman/Prejza, are attached to a steel structure that stands parallel to the hotel. When illuminated, the super-graphics become a "glowing icon in the night," HKS principal Eddie Abeyta says.
The double-height lobby of the W Hollywood has touches of silver-screen glamour. A chandelier of dangling Swarovski crystals dominates the red runner-clad circular staircase that leads to the second floor, which houses meeting rooms and spaces for celebrity press junkets.
At the main guest entrance, the red terrazzo carpet that signifies the approach to the hotel continues inside in the form of a plush red carpet.
Several discrete seating areas allow for people watching and for wheeling and dealing. The second floor catwalk becomes a sculptural element in the space, and a double-height curtain wall overlooks Hollywood Boulevard.
The recently opened W Atlanta Downtown Hotel & Residences, designed by New Haven, Conn.-based Pickard Chilton, has 237 guest rooms and 74 residences. For a change of pace from its sleek corporate cousins in the Northeast, the W Atlanta features a more partylike atmosphere courtesy of interior designer Burdifilek.
The W New York-Downtown Hotel & Residential Condominiums is located by the World Trade Center Memorial Site and features a 57-story-high curtain wall with gridded panes of clear, white, and gray glass. Designed by Gwathmey Siegel & Associates Architects, the project—which features 217 hotel rooms and 222 residences—is scheduled to open this summer.