National architecture firm Shepley Bulfinch, which is split between Boston, Houston, and Phoenix, has launched a new consulting studio called Lens, which will focus on the helping organizations in the healthcare industry to develop innovative business strategies. Led by principal strategist and healthcare administration expert Lauren Janney, the Boston branch will focus on improving three areas: interaction between people, service delivery, and the support systems behind providing good care.

Lauren Janney will act as Lens' principal strategist, lending her expertise in business administartion and healthcare.
Shepley Bulfinch Lauren Janney will act as Lens' principal strategist, lending her expertise in business administartion and healthcare.

The new program aims to reinvent the staff and patience experience within hospitals and healthcare services, Lens utilizes a five-step process—dubbed Lens Lab—that combines “stakeholder facilitation, qualitative and quantitative analysis, and design thinking,” according to the firm’s press release. The firm deems these types of processes necessary due to shifting consumer expectations, increased competition, rapid technological advancements, and value-based reimbursements to ultimately create a more efficient process and drive down costs for customres.

“The vision for a consulting studio evolved from our passion for what happens inside the buildings we design" said Carole Wedge, FAIA, president of Shepley Bulfinch, in the firm’s press release. "It grew organically as we began to help healthcare clients remove process bottlenecks and address patient and staff pain points before beginning to plan, program or design a building.”

For the past 10 years, Janney has focused on design and business administration within the healthcare industry, and has helped organizations such as Beth Israel Deaconess Medical Center, Yale New Haven Health System, and Partners Healthcare to improve the patient experience. Janney holds a degree in industrial design with a concentration in healthcare from the Virginia Mason Institute and earning an MBA, also with the same focus, from George Washington University.

In her new role in Lens, she and her team will utilize data analytics and innovative problem-solving to implement business strategies that connect with patients while also establishing a "framework for fostering innovation among staff," according to the press release.