Butterfly Effect

Designed by William McDonough, FAIA, and carpet maker Patcraft, Butterfly Effect is a series of modular carpet tiles that pair environmental sustainability with social enterprise. The manufacturer diverts 2% of the proceeds from the sale of its versatile flooring to fund pediatric cancer research at St. Jude Children’s Research Hospital in Memphis, Tenn. Certified by Cradle to Cradle, a product standard co-developed by McDonough, the carpet tiles are made of solution-dyed, stain-repellent nylon fibers. The product gets its name and design—which emulates the dynamic patterns of a butterfly’s wing—from the principle of chaos theory that connects seemingly insignificant occurrences to major events. Three patterns are offered (Dart, shown), each in 18 colorways, and can be specified as a fractal image or pixelation.

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