Project

Posted on:

747 3rd Avenue

Mojo Stumer Associates

Shared By

CaraDorney

Location

747 3rd Avenue
New York

Project Status

Built

Year Completed

2013

Size

690 sq. feet

Type

Office
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Project Description

This space was originally built by The William Kaufman Organization in 1972 by renowned architect Emery Roth & Sons. This initial lobby received several awards and recognition's for its innovative design. It was very different at the time and very controversial. As the architects given the opportunity to renovate this unique space, the standards were high; we still wanted to be be sympathetic to the existing lobby for its unique character and transform it into something spectacular and state of the art to compete with new lobbies in New York City. The lobby was in dire need of an update, but we also did not want to lose the very unique individuality of the original design. In keeping with the initial design we maintained some of the avant-garde features while adding a corporate and contemporary style.

One of the major design challenges was working with the existing HVAC ducts located in the ceiling and behind the reception desk. The client insisted they remain because in the original design they played a major part. We had to develop innovative ways of using modern materials to successfully work around them and conceal them to some degree. We designed a decorative soffit with wood cabinetry and linear brushed aluminum fins to centralize the lighting and screen the existing HVAC ducts. A unique stretched fabric ceiling membrane was introduced to highlight the directionality of the elevator corridors and help define circulation. We also integrated all new A/V equipment to accommodate the client’s needs and closely studied a new lighting scheme to provide a welcoming environment.

The elegance of the design continues with its interior finishes, including black granite marble and crystallized white glass polished stone at the lobby.

The exterior façade also had to reflect the new philosophy of the lobby. The new entrance façade lights up like a jewel against the backdrop of a 1970 typical curtain wall office building.

The new entrance features a stainless steel canopy, aluminum wall panels, metal mesh ceiling panels, and crystallized glass detailing. The delicate balance of materials and unique design brings us to an exceptional end result, which exceeded our client’s needs and makes for an extraordinary extension of the New York City street.
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