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aMDL's Proposal for S. Pellegrino Flagship Factory


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Chelsea Blahut

Project Name

aMDL's Proposal for S. Pellegrino Flagship Factory

Project Status

Concept Proposal


S. Pellegrino

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Project Description


The vision and objective of the S.Pellegrino company to transform and elevate the image of its main production and logistics facility is not only an opportunity to increase its international brand recognition but also to demonstrate its respect and participation in the evolution of the whole valley as an important tourism destination. With this in mind Michele De Lucchi Studio have developed a comprehensive project for the whole complex that is organised around 4 key themes;

To be Natural - regarding the surrounding environment, with the introduction of a tree planted logistics and pedestrian bridge that makes a connection of the local flora and fauna across the Brembo river. Where as the existing perimeter boundary industrial style fence is replaced with one made from fragments of local natural stone.

To be Pure – regarding the quality of the water, that is represented by the architectural unification of all the existing production buildings and renovated office facilities with new facades in translucent white glass.

To be Conscientious – regarding all staff, that places human needs and desires at the centre of the redesigned work environment and includes a variety of supporting amenities; gym, library and cafeteria that emphasises wellbeing and views to the surrounding valley landscape.

To be Cool – regarding the visitors and customers, where we have designed a large transparent greenhouse that brings together all of S. Pellegrino’s values and creates an amazing place to visit and ‘passeggiare’ around a naturally inspired environment that includes an auditorium, a ‘water café’, water experience and taste labs, show cooking space, meeting rooms and study centre. An external ‘Water Theatre’ and reflecting pool provides a backdrop to support events and installations that will continue to make the flagship factory a ‘Cool’ place to work and visit.
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