Project DescriptionGKD Mediamesh became the canvas of the modern artist with a significant installation at California State University’s Henry Madden Library in Fresno. The completion of the 700-square-foot media facade using GKD’s proprietary communication platform technology Mediamesh marked the first installation of its kind in the United States. Mounted behind a glass wall, the media facade is part of an artistic installation carried throughout the entire university building built by AC Martin Partners.
The video installation by artist and architect Susan Narduli runs day and night, depicting in real time the traditional basket weaving process by a Native American Indian woman. Narduli filmed the basket weaver during the course of 12 months. From this material, an installation was created that shows the complete process of creating a basket from start to finish in real time running over a two-week period, making this one of the longest art films ever made.
GKD Mediamesh features a transparent stainless-steel metal mesh panel with embedded high-luminosity LED profiles, makes it possible to show dynamic graphics on the entire surface of large facades, displaying brilliant image quality day and night. Whether it is for high-resolution images, videos or live broadcasts, the configuration of the panel is determined by factors such as: the planned application, the location of the structure, and the image resolution, and is based on the specifications of the project and the customer. Image quality is determined by the viewing distance and the interplay between the horizontal and vertical distances between the pixels. The denser the alignment of the pixels, the higher the resolution and the more detailed the image display.
For the installation in Fresno, a distance of 2.4 inches both horizontally and vertically was selected, guaranteeing a high transparency of the system. Minimal power consumption, long life span and durability, weather and temperature resistance covering a range of -4 F to +158 F and the ability to easily exchange the profiles or the control elements when needed are all benefits that demonstrate the innovation of the overall concept.
“One of the reasons we chose the co-operation is because its technology is above and beyond what is available in the marketplace today. Of all the companies our team looked into, it was the only one that could apply futuristic technology to bring a historic tradition to life in a genuine and realistic format,” said Cynthia Teniente-Matson, Vice President of Administration at California State University in Fresno. “Our goal for the Henry Madden Library expansion project was to blend the ancient Native American heritage of the Central Valley of California into the state-of-the-art facility.”
The facade will be mounted in the interior of the building behind a large glass facade with its brilliance radiating outwards onto the planned “Peace Garden”. Students and visitors walking past the garden or the library will be able to view the basket creation process, a significant aspect of the installation. Dr John D. Welty, university president, explains, “As we move into the future, it is very important that we never lose sight of the past. The contributions, wisdom and connection to the land of the entire Native American community in our region need to be cherished, recorded and passed on to future generations. This technology allows us to do that.”