When First Round Capital decided to relocate to the University City section of Philadelphia, the company sought to find a nontraditional space befitting its own unique mission and culture. The venture fund got what it wanted at 4040 Locust Street, former home to the first Urban Outfitters' store and later a bowling alley and restaurants. To showcase the building's character and create an open and flexible work environment, KSS gutted the interior punching out windows and exposing brick and steel. The new office features incubator space for fledgling companies, a large common area with a café kitchen and movable seating to foster collaboration and impromptu inspiration, and technology-rich meeting rooms, offices and organized workstations. More than just a corporate office, First Round Capital's new home has become a real resource for the Philadelphia tech community at large.