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Fortaleza Hall and The Commons

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SC Johnson


  • Epstein
  • Structural Engineer: Buro Happold
  • Electrical Engineer: Cosentini Associates
  • Plumbing Engineer: Cosentini Associates
  • Mechanical Engineer: Cosentini Associates
  • Ralph Appelbaum Associates
  • Patrick Blanc
  • George Sexton Associates
  • Charlie Morrow Productions
  • John Yarema
  • Derse

Project Status



60,000 sq. feet
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Project Description

The basis for a building’s design is often rooted in something seemingly inconsequential: a napkin sketch, a material sample, or, in the case of the new Foster + Partners–designed Fortaleza Hall, on the SC Johnson campus in Racine, Wis., an airplane. This isn’t just any plane, however, but the Carnaúba—a replica of a 1930s twin-engine Sikorsky S-38 amphibious plane. The late SC Johnson chairman Sam Johnson flew the plane to Brazil in 1998, with his sons Fisk, the current chairman and CEO, and Curt. The father-and-sons flight team replicated (down to the aircraft) a 15,000-mile-roundtrip journey made 63 years earlier by Sam’s father to see the source of the Carnaúba palm, the waxy leaves of which are used to make what was then the company’s most famous product. (Wax has since been eclipsed by the company’s other brands, like Ziploc.) When Sam died in 2004 and the idea for a memorial building took shape, his plane became the central conceit.

“What’s wonderful about [the plane] is that it’s a very fine-filigree piece of engineering,” says Giles Robinson, partner-in-charge on the project. “When we developed the structural system for Fortaleza Hall, it was very important that it be a very elegant and simple backdrop to the complexity of the plane.” But building a contemporary, minimalist structure on SC Johnson’s campus is a fraught proposition, given the iconic context. Fortaleza Hall, and the attached Commons building, sit between the Golden Rondelle (the company’s Lippincott & Margulies–designed pavilion for the 1964 New York World’s Fair) on one side and Frank Lloyd Wright’s iconic 1939 Administration Building and 1950 Research Tower on the other. “It’s a very fine balance—purely because every architect studies the Johnson Wax building—between wanting to do something that is contemporary, yet sensitive to that building,” Robinson says. “A lot of work goes into getting it right.”
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