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Milan Expo 2015: Argentina

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Sara Johnson, Hanley Wood Media

Project Name

Milan Expo 2015: Argentina

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Milan Expo 2015

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Project Description


Theme “Argentina feeds you

With its theme “Argentina feeds you” Argentina showcases its country set against a backdrop of national policies that are closely aligned with the central theme of Expo Milano 2015, “Feeding the Planet, Energy for Life.” It is a theme that offers visitors experiences that feed their understanding of Argentina's richness and diversity in a space that reflects four subtopics. The first, Argentina feeds its people, explores the question of food security within its economic development policies of the past ten years based on social inclusion; the second, Argentina feeds the world, describes the vastness and fertility of its land that produces a wide variety of primary products such as cereals, fruits, vegetables, meat, products from the sea but also a wide range of value-added products consumed and recognized all around the world; the third, Argentina feeds knowledge, offers visitors a view of its inclusive and sustainable innovation, that facilitates and promotes research and technologic development, boosting the development of highest competitiveness and value-added to Argentina's production. The last, Argentina feeds debate, looks at the global paradigm and the challenges of capitalism, food sovereignty and equal development.
In this context, Argentina seeks to open debates on issues such as agricultural protectionism, free trade agreements, sanitary and phyto-sanitary measures, global value chains and speculation on food commodities. Contents are shared through audiovisual resources, simulators, interactive systems, multisensory spaces, cultural events and a varied and characteristic gastronomic selection, among other offerings. Articulated through these four strategic pillars, the overall theme embodies Argentina’s power and energy as a developing country that promotes social inclusion policies to relieve hunger, and as a global supplier of quality and value-added food and beverages goods It also captures Argentina’s commitment to scientific-technological innovations for a frank and multilateral debate on future global food challenges facing a billion people in years to come.
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