Posted on:

Milan Expo 2015: Israel

David Knafo

Project Name

Milan Expo 2015: Israel

Project Status



2,370 sq. meters

Construction Cost





Milan Expo 2015

View all (3) images

Titled "Fields of Tomorrow," the Israeli pavilion focuses on technological innovations in agriculture. Half of the pavilion is green, with a focus on the living wall comprised of plants that change colors and flowers through the passing of seasons.

Project Description

Theme "The Fields of Tomorrow"


The pavilion is divided into four areas. Its key feature, designed by architect David Knafo, is the "vertical garden": a wall, 70 meters long and 12 meters high, fully decorated with living plants, whose flowers and colors will change with the passing of the seasons. It a spectacle of strong visual impact that allows the Country to free itself from the image of an arid land.

The reference to vegetation symbolizes the Country's leading position in the agri-food sector and in the fight against desertification. Over the years, great strides have been made through the use of innovative and technologically advanced solutions, the optimization of water resources and the land fill.
The Pavilion is built to offer visitors an immersive experience divided into two phases. The first space, using 3D movies and multi-directional effects, illustrates the history of agriculture in Israel from its beginnings to the present day. One of the films recounts the program of reforestation of Israel led by the Keren Kayemeth LeIsrael-Jewish National Fund (KKL-JNF). In the second space, a tapestry of bright LEDs dance in every direction.
With its open kitchen and traditional background music inside a brightly colored restaurant, Israel makes clear its desire to impress visitors with the fruits of the earth, tradition and inventiveness.
Add a Project
Publish Your Projects Show off and upload images, text, and video of your work. We pick the very best for our project newsletters. Upload

Join the Discussion

Please read our Content Guidelines before posting

Close X