Working closely with a successful sports bar group called “Chickies n Petes”, DAS developed a new hybrid sports bar complex within the new Parx Casino. The concept combines a vibrant sports bar motif complete with a live broadcast booth used by the local and national sportscasters including ESPN when in town for their broadcasts and player interviews. The concept for “Play 2” is based on an interactive digital cell where patrons can play competitive digital games; everything from “Guitar Hero” to Baseball to Golf. By combining the sports bar with the game cells provided an opportunity to create a unique entertainment experience that stimulates all the senses. Digital computer controlled lighting and more than 50 large scale LED TV screens provide a surreal ambience promoting interaction and excitement for patrons.