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Project of the Year: The Charmer

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  • General Contractor: Jonathan Segal
  • Interior Designer: Jonathan Segal
  • Jonathan Segal
  • Jonathan Segal
  • Jonathan Segal
  • Andrew Duncan
  • Matthew Segal

Project Status


Room or Space

Architectural Detail

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Project Description

2012 RADA

Architect, builder, and developer Jonathan Segal, FAIA, has always admired the California courtyard housing communities of the 1920s. “There’s a wonderful feeling about them,” he says. “Their proportion and scale, their landscaping.” He used them as a model for The Charmer, a 19-unit multifamily project in San Diego’s Little Italy neighborhood. The Charmer takes the pedestrian-friendly planning of historic courtyard apartments and combines it with restrained modern design, creating such an appealing place to live that the 2012 residential architect Design Awards judges selected it as Project of the Year. “It resonates completely,” said a juror. “It has a lovely sense of scale that relates to the neighborhood. There’s a real sense of humanity and livability.”

Segal has been working in Little Italy since the 1990s, boldly designing, building, and developing innovative housing and mixed-use projects. With The Charmer, he and his co-designer and son, Matthew Segal, followed their typical strategy of staying fairly small-scale and avoiding standard multifamily features such as underground parking, elevators, and indoor hallways. “We’re trying to keep it very urban, yet keep it to two to three stories,” Jonathan Segal says. “That’s what we like best. At that height we don’t have underground parking requirements, and we can do the building materials ourselves.”

Residents can choose from six one-bedroom bungalows grouped around a central courtyard; 10 three-bedroom units placed outside the bungalows, toward the perimeter of the site; or three two-bedroom units overlooking the courtyard. Five thousand square feet of commercial space occupies the ground level on the complex’s east end. All of the parking is at grade, and while some spaces are covered to comply with local requirements, most residents park in the landscaped, permeably paved courtyard.

The Charmer’s simple materials palette of stucco, glass, metal, and asphalt shingles pleased the jury—particularly the shingles, which serve as siding in some parts of the project. Plaster fins on the east side funnel light indoors while blocking sight lines and noise from the freeway below the buildings. And in another quality-of-life maneuver, generous patios—some with built-in fireplaces—grace each non-courtyard-facing unit.

The outdoor spaces at The Charmer carry just as much weight with Segal as the buildings themselves, for he believes that beauty and livability are crucial—and often overlooked—components of environmental design. “It’s the notion of having a place where you want to stay home and not hop in the car,” he says. “There’s a social aspect to green that people need to focus on.” The project’s design emphasizes the idea of a multifamily dwelling as a place of well-being. Said a judge: “It’s not extravagant, but because of the forms, it’s very rich. You get the feeling that all the people who live there have got to be good neighbors to each other.”
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