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Seoul Dior Flagship Store

Christian de Portzamparc, DPJ & Partners, Peter Marino

Project Name

Seoul Dior Flagship Store

Project Status


Year Completed



Christian Dior



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Opened in summer 2015, the Christian Dior Flagship Store in Seoul, South Korea features a sculptural white facade inspired by Dior's fashion collection. Twelve resin and fiberglass sail-like structures were made to give this six-story boutique it's unique look. 

The interior uses a blend of textures, including wood, lacquers, and leathers, to showcase the brand's elegance. An unfurling glass staircases guides shoppers through the various collections.  The top floor is home to the Café Dior, where guests are invited to enjoy flavors from around the world,

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