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Snøhetta's Proposal for S. Pellegrino Flagship Factory


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dmadsen, hanley wood, llc

Project Name

Snøhetta's Proposal for S. Pellegrino Flagship Factory

Project Status

Concept Proposal


S. Pellegrino


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Project Description

The S. Pellegrino Flagship Factory will be embedded within the San Pellegrino Terme area. The connection of the Experience Lab's public levels to the community, the softening of the impact of the existing factory together with views from the surrounding hillsides back to the building, the San Pellegrino Flagship Factory will be integrated in the area both physically and visually.

This extrovert outlook locates the building in the cultural context, enhancing public ownership to the building and providing a specific focus for both the public and private areas. A new public space, the Park, is created for all to enjoy and installs a high degree of permeability within the proposal, ensuring connectivity across the site and with the wider neighbourhood with a new pedestrian bridge over the River Brembo.

Upon the Park sits the Experience Lab, welcoming, transparent and intriguing. Located under a floating cloud, an episodic sequence of spaces unfurl themselves in the form of a spiral ramp from which the visitor can gain an understanding of Italy, the San Pellegrino Area, its terroir and the San Pellegrino brand.

The existing factory form is shrouded in a stainless steel mesh that adapts to the contours of the buildings. The buildings take on a new form as edges are blurred. Depending on the viewing angle the mesh can appear closed and reflective or open and transparent, often at the same time.

"The history of San Pellegrino and its water is in itself strong enough to create a successful future. Snøhetta has drawn its inspiration for the project from this fact, just emphasizing the extraordinary values already embedded in San Pellegrino, its nature, in the water and its international standing" - Kjetil Thrædal Thorsen
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