Project

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SOUL MOVIE OFFICES

BRAINFACTORY - ARCHITECTURE & DESIGN

Project Name

SOUL MOVIE OFFICES

Location

Rome




00100

Project Status

Built

Year Completed

2014

Size

350 sq. meters

Client/Owner

SOUL MOVIE ENTERTAINMENT


Type

Office

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Project Description

The Soul Movie Entertainment is a company that provides production services and post audiovisual production with a brand by a strong urban footprint: a review of the well-known symbol of the London Underground. This strong trait gives the opening words to the creation of a space that interprets the innovative urban concept of underground by exploring chaotic flow lines conveyed in metro stations. The feeling of entering into a metropolitan area in which everybody is going for embarking on a travel, is strong from the entrance: the sliding door with the logo of the company opens like in a subway, introducing the passenger in an emotional atmosphere. Visually, the eye is immediately caught by an unidentified object: a huge red faceted solid that contains within it the spearhead of the offices, the DaVinci Resolve, the most powerful and innovative system of color correction. From this conceptual meteorite, in collision with the environment sub-urban, start multiple cuts of light that symbolize the underground lines, each of which has a specific color and a predetermined path, which leads guests to the doors of the offices that conceptually representing the different stops on the metro route. The interior design of each office of audio-video production is coordinated to the color of specific metro line in addition to being studied in detail. The entrance to the offices is characterized by the presence of the trail for visually-impaired typical of the underground and from the classic graphic warning of London’s subway Mind the gap!. An element of break with the classic suburban environment is the green: grass cuttings and bamboo plants adorn the offices, giving an added value in terms of comfort, harmony and sensory pleasure.
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