D+DSao developed a new brand for Wafels & Dinges. This included the name, logo and graphics for labels, menus, truck and the initial concept for potential future cafes. Wafels & Dinges’ is a quirky Belgian brand selling quality products. Its quirkiness is expressed in the name, the playful blotch logo and naming of ingredients. The color palette is a variation of the Belgian national colors of red, yellow and black.