Project Detail


Commercial and Administrative Complex of Niavaran

Tehran, tehran Iran, Islamic Republic of

Atlas Niavaran


Project Description

This project is a shopping center with open urban places, first developed to

make an interaction between online and offline users, second to create a

dialogue between green nature and citizens, third to connect Niavaran Park

at the north with crowded urban square at the south.

Interior public space of the project is a dynamic interactive place which make

a good connection between online and offline users to express their thoughts

through SMS, Bluetooth, internet, and their using a smart system

all of these thoughts can be gathered and interpreted to visual images which

can be reflected on installed digital surfaces, interfaces, and media meshes.

In fact we have created a hybrid-virtual space for online and offline citizens.

This place should be able to make a good connection between online and

offline users and also connect its user and share the online experience with

whom are not able to use internet. The green landscape of Niavaran park is

dragged within the project to establish a direct connection with the building

and more over to form an urban social interaction space. The location and the

high slope of the site, provides the possibility to reconcile populated urban

space with green urban space. As the result two semi-open urban plazas with

special functions is created in 2 major part of the site which attract people and

bring them inside plazas. Applying warm and caller materials along with water

motion, vegetation plus openings in eastern walls and central void which

provides a unique view to pick of Damavand Mountain characterize this mediator


In this project we have pursued and developed a creative idea about how to

place the nature in communication with virtual and interactive citizen space.

We implement this goal by choosing some trees and recording their reaction

to environmental events with a lie detector; subsequently data would be

converted and interpreted to light, 3D sound and pictures in the plazas. This

issue helps a quick, mutual and uncensored communication between human

with human, human with city nature and city nature with human that takes place

for the first time. The idea (for the first time) was experimented by Cleve

Backster in the process of applying polygraph (equipment used for lie-detection)

on plants to measure their responses. Bio communication in plants by using

polygraph machine in 1960s led to his theory of “primary perception”.In series

of experiments, now the signals coming from plants can be converted into

digital data which leads to direct communication with plants.


Project Details

Commercial and Administrative Complex of Niavaran
Shared by:
Firm Name:
Project Team:
    Soran shangapour, Samrand Shangapour
  • Construction Manager: Fold Plus 
Project Scope:
Project Type:
Project Status:
Year Completed:
Project Size:
    130,000 sq m
Construction Cost:
Green Certifications:


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