The advertising agency had looked at several other options for the relocation of its headquarters before falling in love with the "bones" of the former J.L. Hudson warehouse attached to Ford Field. The warehouse combines multiple structural systems with clay tile and board-formed concrete and steel deck ceilings, all called out to be exposed.
The scope of work includes five full floors with a five story atrium cut out of the upper four floors, all new mechanical and electrical, and a new computer room with dedicated UPS, HVAC and backup generator.
The offices feature benching furniture configurations and minimal fixed rooms. The design also “embraces the ugly” by making creative use of recycled materials including pallets, 500 doors sliced up into slatted partition pods, and conduits used as room dividers. A four-story LED screen with the ability to add messaging provides visual impact. LED lighting, new bathrooms, kitchenettes and some highly designed “pitch rooms” round out the program.