In 2011, Swarovski, an international high end lighting manufacturer, relocated its
presence from Plattsburgh, New York to a showroom space in the Dallas Market
Center that reflects their commitment to high design and branded products.
The 9,000 square foot space occupies a corner location in a newer portion of
the Dallas Market Center providing an more enhanced presence in the Market
Center than the client’s former showroom space. Two suites were combined to
create a gracious light filled space that welcomes customers. Due to the new
location, which is farther away from many of the competitor showrooms, it was
critical that the new space be unique and a draw for customers.
A faceted glass storefront design immediately sets the space apart from the
adjacent showrooms while establishing a unique design language. The faceted
design references the client’s dedication to the craftsmanship of producing
premium crystals and is a unifying theme throughout the dual branded
showroom. A mirrored graphic film along the glass storefront draws on the
curiosity of the passerby while controlling views into the interior.