Launch Slideshow

Alessi SoHo Store Reopens

Alessi SoHo Store Reopens

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    New counter and wall covering at the entrance to Alessi's Store on Greene St. in New York's SoHo neighborhood.

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    The store reopened after 2 months were spent on renovations designed by Hani Rashid of Long Island City, N.Y.-based Asymptote, as an update to Rashid's original 2006 design.

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    Display counter.

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    Modular shelving units hold the 3,500 products on display.

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    Product display.

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    Alcove shelving.

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    As part of the reopening, the store is hosting an exhibition "Metal Workshop: Cranbrook for Alessi," which showcases the fruits of a 2009 design workshop between the Bloomfield Hills, Mich.-based design school and the Italian manufacturer.

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    Some of the objects designed as part of the workshop.

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    Metal bowls on display in the exhibition. Four objects developed as part of the workshop will be put into production by Alessi later this year.

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    Cheese knife set on display

Alessi’s flagship store in New York's SoHo neighborhood got a facelift this year, reopening earlier this month after a refurbishment by Hani Rashid of Long Island City, N.Y.–based Asymptote Architecture. Rashid is no stranger to the space on Greene Street, having designed the store the first time, when it opened in 2006. Many elements—including the ribbons of cove lighting that rise from the floor and span the ceiling, as well as the bulk of the shelving for the 3,500 products on display—remain the same, but the main display counter and the blue wall graphics were updated to freshen the space in time for this year’s International Contemporary Furniture Fair.

As part of the reopening celebration, the store is playing host to “Metal Workshop: Cranbrook for Alessi” an exhibition featuring the results of a 2009 workshop between the Italian design house and the Cranbrook Academy of Art in Bloomfield Hills, Mich. The workshop—which was codirected by Cranbrook’s 3D designer-in-residence, Scott Klinker, and metalsmithing artist-in-residence, Iris Eichenberg—combined handcrafted materials exploration with digital design tools. Four designs from that collaboration are now in production and will be released later this year.