Launch Slideshow

Gensler's Daltile showroom in the Dallas design district

Gensler's Daltile showroom in the Dallas design district

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    Courtesy Daltile

    The Daltile Design Studio's exterior capitalizes on its corner location to showcase large displays of tile in its storefront windows.

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    Courtesy Daltile

    One of the services offered at the studio is custom mosaic work, done by local artisans. In this case, a photograph of a flower was blown up into a full wall mural using mosaic tiles.

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    Courtesy Daltile

    In addition to Daltile's more traditional ceramic tile offerings, the studio also showcases a variety of slabs and engineered stone products.

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    Courtesy Daltile

    One of the technogolical innovations of the design studio is a large-scale touchscreen computer (left), which allows clients to configure spaces according to their tastes, with hundreds of tile and grout options over a wide range of backgrounds.

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    Courtesy Daltile

    At the center of the studio, a chandelier made from Daltile products hangs from the ceiling.

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    © Deane Madsen

    Samples of the products are readily available in niches behind the displays, rather than being stored in a central sample library.

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    © Deane Madsen

    A small quarter-bath vignette within the studio.

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    © Deane Madsen

    A solid slab backsplash steals the show in a kitchen vignette within the gallery.

The Dallas design district's latest addition is a Gensler-designed showroom for Daltile. Gensler developed the new retail space that puts the Dallas-based company's products in the forefront while using LCD touchscreens to showcase the full range of possibilities in its tile, stone, and engineered collections. Knowing that residential designers would bring their clients to the design district, Daltile researched what improvements it could make to its existing retail outlets to draw in new interest.

To maximize wall space within the galleries, project architect Glenn Isenmann designed a box within the box of the existing building shell, with the inner box slightly off-axis to provide a variety of vignette settings that highlight different residential and commercial environments, as well as spaces for product showcases and client services. Gensler design director Christopher Goggin calls the 6,400-square-foot showroom “a work studio with flexible gallery space, with floor tiles as the artwork.” Nowhere is this more apparent than at the studio’s entrance, which features a full mosaic wall—modeled after a photograph of a blooming flower—crafted by local artisans.