We live in a world dominated by smartphones, and are constantly multitasking between getting to where we need to go and answering text messages. In order to keep distracted pedestrians from walking into oncoming traffic, the city of Bodegraven in the Netherlands has implemented a pilot project called +Lightlines by HIG Traffic Systems that is testing ground embedded LED strips on the edge of sidewalks. The LEDs are currently synced to traffic lights and can be found in strategic cracks in the pavement for downward-looking walkers.

Though clever, this solution is being criticized for "rewarding bad behavior," according to an official from Dutch road safety lobby group Veilig Verkeer Nederland.

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