Danish toymaker (and creator of the most painful object man has ever stepped on) Lego is working to reduce its carbon footprint by decreasing the use of petroleum-based plastic in its famous bricks. Instead, the company looks to more sustainable ingredients such as recycled or plant-based materials. One possibility is the use of wheat and corn proteins, from which sugar is extracted to form a brick. The aim is to keep the look and quality of the Lego brick as consistent with its original form as possible—meaning, shine, durability, and even the sounds the bricks make when mixed together must remain the same.
Read the full story on The Wall Street Journal.