Bernard Tschumi Advertises “Common Ground”

The Swiss architect revisits his Advertisements for Architecture for David Chipperfield’s “Common Ground” exhibition at the 2012 Venice Biennale.

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Between 1967 and 1977, architect Bernard Tshumi, FAIA, unveiled his Advertisements for Architecture. These postcard-sized manifestos paired words with images—using classic advertising tactics—to “confront the dissociation between the immediacy of spatial experience and the analytical definition of theoretical concepts,” according to the architect. And though these decades-old images have maintained their impact, this year, they have been reimagined. Tschumi created a limited edition of four new prints, including the one pictured below, to hang at the entrance to David Chipperfield, Hon. FAIA’s “Common Ground” exhibition in the Arsenale at the 2012 Venice Biennale.

Tschumi(600)

Click here for ARCHITECT’s complete coverage from the Venice Architecture Biennale.

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