Home solar companies are on the defensive as many U.S. states look to dial back renewable-energy incentives amid growing pressure from local electric companies.
It is clear that the builders who are selling homes in this downturn are doing so by offering products that are different from those of the competition. As several companies building solar-powered homes around the Sacramento metro area–including Lennar and Pulte–have discovered, energy efficiency can prove a powerful incentive for buyers.