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Down Payment Myths Hamper Young Buyers
Financing misconceptions discourage many would-be first-time buyers. Make sure your customers know the real deal.
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Missing the Millennial Mark
It's easy to pin Gen Y's lag in household formation on lack of affordable inventory and student loan debt, but their lofty expectations of what a first home should be play a role as well.
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Four “Do’s” of Selling High-Performance Homes
If the high-performance home market is booming, why do some builders feel that buyers won't pay for green homes? The message is off, says John Barrows.
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