Vernon McKown

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Energy Efficiency Pays Off for Builders Who Know How to Sell It

Rethinking how you discuss the value of energy efficiency can improve your bottom line. More

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Energy Efficiency Is Possible on a Budget

Building professional says a budget-friendly energy-efficient home requires going back to basics. More

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Oklahoma Green Builder Benefits From Fine-Tuned Marketing Approach

In midst of recession, Ideal Homes closed 350 homes last year. More

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Building Green Easier Than You Think

Imagine Homes doesn't build houses like they once were built. But this doesn't mean the company is forsaking the traditional home construction ideals of care and craftsmanship. It just means Imagine is building homes with an eye toward site sensitivity, energy and water efficiency, and indoor air quality. More

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Green Building Goes Mainstream

Green building has gone mainstream, providing dealers with abundant and profitable opportunities to educate, serve, and sell to pros. More

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