One Willoughby Square
Courtesy FXCollaborative One Willoughby Square

As part of its 40th anniversary celebrations, today, New York–based FXFowle announced a rebranded name for the firm: FXCollaborative. Founded as Fox & Fowle in 1978, the firm has gone by FXFowle since founding principal Robert F. Fox's, AIA, 2005 departure.

“We are excited about how the name FXCollaborative reinforces our shared core values and the essence of working together: creating buildings and environments that resonate and endure; celebrating our clients’ unique cultures; designing with deep respect for our planet’s resources; and embracing diversity and promoting social responsibility,” said FXCollaborative managing partner Guy Geier, FAIA, in a press release. “As part of the ongoing evolution of the firm, founded by Bruce Fowle, FXCollaborative builds on our history while establishing a clear identity for our practice as we head into the future.”

In addition to an updated logo, the firm also publicized plans to move its Manhattan headquarters to a building designed by the firm in Brooklyn. Called One Willoughby Square, the 500,000‐square‐foot, 34‐story office building is currently under construction and is slated for completion in 2021. FXCollaborative will occupy floors seven through nine of the structure.