799 Broadway

Project Details

Project Description

FROM THE ARCHITECTS:

Perkins+Will’s New York studio has unveiled its design for 799 Broadway, a 12-story boutique office building just south of Union Square co-developed by Normandy Real Estate Partners and Columbia Property Trust. Designed around the optimal tenant experience, 799 Broadway leverages the studio’s extensive workplace and institutional sector experience to create an innovative design approach that reinvents the classic NYC ‘loft’ building with contemporary materials, systems and technology.

An exercise in designing from the inside out, the meticulously crafted midrise offers a range of flexible floorplates that extend into a cascade of undulating terraces on almost every floor. The sculptural push and pull of the massing exploits zoning setback regulations to deliver a human-scaled expression with meaningful connections to the outdoors.

“The scale of the building and its relationship to the neighborhood emphasizes human experience. How tenants would actually use the space informed every decision we made,” explains Robert Goodwin, Design Director, Perkins+Will. “We see the setbacks mandated by the city as an opportunity for terraces that will serve as intentional extensions of the workplace. They’re large enough for furniture, so you can move from an indoor to an outdoor setting seamlessly. The resulting dynamic architectural identity is an outcome of this relationship, and will lead a new generation of open, flexible, human-scaled office buildings in the city.”

A simple palette of white metal panels, clear glass windows and wood soffits echoes the classic iron-cast building across 11^th Street, while picking up on the white limestone of the iconic Grace Church across Broadway. These materials are woven together to unify the glass volumes, and help the offering to create an integrated vertical expression. Landscaping on the balconies softens the exterior while reinforcing the connection to nature and the church courtyard.

“The site is really special. It’s at this moment in New York where Broadway bends as it heads north, which we wanted to celebrate. 799 Broadway respects its surroundings through the building’s scale and materiality, but it also creates a striking presence,” says Goodwin.

Normandy and Columbia selected Perkins+Will to lead the design because of the firm’s multidisciplinary background and research-driven approach to design.

“Future tenants of 799 Broadway will benefit from a host of factors, including the terraces that are uniquely designed, enabling users to enjoy them more throughout the year, flexible floor plates, modern amenities, and quality finishes,” says Paul Teti, Partner, Normandy Real Estate Partners. “Additionally, 799 Broadway will be extremely attractive to employers that are seeking to recruit and retain top talent in Greenwich Village, an area of Manhattan that has a limited supply of newly developed properties."

“With its exceptional location and striking design, 799 Broadway is perfectly positioned to meet the demand for high-end creative space in this desirable Manhattan neighborhood,” says David Cheikin, Senior Vice President of Strategic Real Estate Initiatives for Columbia Property Trust. “We believe this unique building will serve both future tenants and our investors well.”

799 Broadway interiors will feature exposed cast-in-place concrete structure and ceilings, offering an innovative re-invention of the traditional New York City lofts modernized with efficient mechanical systems and open spaces. Located off of Broadway, the main lobby offers clear sight-lines to a shared courtyard that will serve as a focus for social and business functions. The courtyard doubles as the outdoor component of a tenant lounge on the lower level, where many of the building’s amenities are housed, including a gym with a locker room, showers, and ample bike storage. Retail frontage along Broadway further integrates the building into its vibrant surroundings, while on the rooftop, a terrace boasts views of the East River, TriBeCa, One World Trade and the Hudson River.

799 Broadway is located at the corner of 11th Street and Broadway and is being developed into a new 12-story 182,187 rentable square foot boutique, Class-A office building.