Customer Segments

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Down Payment Assistance, Social Impact Services Amp Up Battles in War on Affordability Crisis

Ivory Prize finalists put capital into action to unleash housing access for... More

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Millennials Want to Move to These Metros and Here's Why

A heat-map of magnets for young adult movers with commentary on what's motivating... More

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Beyond 55+: What Happens When More of Us Live Healthier Lives to Age 100?

The next decade will require development, design, and solutions for multiple life... More

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There's No Going Back on Healthy Homes: Here's Why

KB Home ProjeKt marks progress forward on what people will expect from home... More

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Can a Truce on China-U.S. Tariffs Re-Ignite Chinese Appetite for U.S. Homes?

The impact of global trade disputes—especially on California and Florida—has hit... More

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Check Out the "Why" Among Millennial Buyers, and Where that Has Them Moving

Zelman heat maps household-forming young adult state magnets here. More

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A Message to Master Planners: Fun Matters

Attitude of Latitude Margaritaville is that "good times" are a big business idea... More

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[Not] The Last Word on Millennials: A Moment of Truth For 2019

This year will determine whether "pent-up" young adult demand will remain pent-up,... More

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What's Holding Back 55+ New Home Buyers in Today's Marketplace?

The dream, the motivators, and the means create an entirely different journey map... More

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Debt and Data: How to Navigate Student Loan Loads and Find Millennials Ready to Buy

Within each negative headline and macro data downer lies opportunity for the few... More

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