IKEA has launched a new augmented reality (AR) application that allows users to test IKEA's products in real time through Apple iOS 11’s ARKit technology. Dubbed IKEA Place, the iPhone- and iPad-compatible free application features realistically-rendered, true-to-scale 3D products. "The app automatically scales products, based on room dimensions, with 98 percent accuracy," noted a press release by the company.
In order to visualize a product within a space, the application scans the expanse of a room through an iPhone or an iPad camera. Users can browse through over 2,000 IKEA products on an online database, to make their selections. Once chosen, users must point the device to the desired spot in a room, then drag and drop the selected product onto the space. IKEA Place can also save each user's favorite products, share their selections on social media, and facilitate direct purchases through the IKEA website. According to the company, the first set of launched products mainly include large-scale furniture such as sofas, armchairs, coffee tables, and storage solutions.
“IKEA Place makes it easier to make buying decisions in your own place, to get inspired and try many different products, styles and colors in real-life settings with a swipe of your finger," said leader of digital transformation at Inter IKEA Systems Michael Valdsgaard in a press release. "Augmented reality and virtual reality will be a total game changer for retail in the same way as the internet. Only this time, much faster."