Desktop 3D printing company MakerBot has announced a new licensing agreement with Martha Stewart Living Omnimedia (MSLO) to develop and distribute a joint lineup of 3D printing materials and designs. The collaboration will include a collection of Martha Stewart-colored MakerBot Filament along with a Martha Stewart MakerBot Digital Store. The new filament colors—jadeite, robin's egg, and lemon drop—debuted with the announcement along with the Trellis Collection product line.
The relationship aims to expand 3D printed products to an audience and customer base that are familiar with MSLO founder Martha Stewart's color palettes and signature home designs, and are vested in home decor. For example, the three new filament color options, which expand on MakerBot's existing 20 options, are curated by the celebrated television personality and designer herself.
In the press release, MakerBot acting CEO Jenny Lawton said, "We are big fans of Martha Stewart and her thematic designs. We think her creations and colors are a natural fit for 3D printing."
Design teams from both companies have worked together to conceive high-design products that can be easily 3D printed, and are now available at the MakerBot Digital Store. Customers can purchase the Trellis Collection's MakerBot PLA Filament, a nontoxic resin made from sugar, for the manufacture of final products such as napkin rings and coasters, which are all designed to be printed on MakerBot's Replicator 3D printers. The individual digital designs start at $0.99, or $2.99 when purchased altogether. Designs from the Trellis Collection include a place card holder, a napkin ring, a led votive holder, and a coaster, while the PLA Filament colors start at $25 for a half-pound spool.
In the press release, Stewart said, "3D printing allows for cost-effective product design without compromising artisanal character. With this new partnership, we are able to leverage our expertise and expand our business into the exciting new 3D printing category."
