RTC-6 Turn 10 Studios, Microsoft

Project Details

Project Description

B+H Seattle blurs the lines between work and play with new Turn 10 Studio design

With the goal of creating a vivid, highly-animated headquarters for RTC-6 Turn 10 Studios, B+H designed an original space for the gaming creators of Forza Motorsport, reflecting an integration of the latest in design technology and authentic automobile culture.

Previously located in a suburban office park, the racing game studio outgrew their physical surroundings and was in need of a new space that expressed their creative culture and set the tone for the next generation of acing games, while being flexible enough to allow the team to customize spaces based on the ever-changing product cycle.

Inspired by a Passion For Car Culture

In the world of car culture, cars are built as a reflection of their owners’ personalities – a car represents a blank canvas on to which enthusiasts layer their own perceptions of speed, beauty and power. The interior design is reflective of these ideas, creating a physical expression of the client’s spirit and drive. The brand is immediately recognizable at street level, engaging the community with a lobby that showcase a rotating collection of custom cars. Throughout, the grit and character of a garage or workshop is crossed with a polished sleekness reflective of the cars themselves. Plywood, raw perforated metal, and exposed structure are punctuated with stitched leather, chrome, tinted glass, and high gloss paint. To further evoke the spirit of a luxury car garage, the design team brought in high end automotive details such a stylized air grilles, quilted upholstery, and knurled control knobs.

High-performance Design for a High-Performance Team

Designed to foster both recruitment and retention, the new space plays heavily on technology and experience. Designed to optimize flexibility in the workplace, the highly-social space is a framework for creativity and customization. The large, centrally located team space offers staff and visitors the opportunity to lounge, meet, eat, and of course, play video games. Custom communal tables with oversized casters and modular soft seating can be easily reconfigured for different events. A conference room with sliding tinted glass panels can be opened onto the area to expand the space for large gatherings. Very large open workspaces sit adjacent to enclosed audio-visual suites, providing distinct environments for different types of work.


Fusing design with cutting-edge technology

We worked with the General Contractor to import a portion of our schematic design model into Microsoft’s latest HoloLens technology to create an exciting opportunity for the client to experience their new space through Augmented Reality before it was built. Back in our studio “sandbox” we used our own VR technology to test and change the design according to the client’s feedback. The positive client response to this approach and our improved understanding of the capabilities of AR/VR technology has led us to develop a mobile Virtual Reality “sandbox” that we can now take to clients to make design alterations in real time.