Posted on:

412 W 15th/413 W 14th Street


Shared By

Sara Johnson


Rockpoint Group

Project Status

Concept Proposal


250,000 sq. feet



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Project Description


CetraRuddy has announced the firm’s selection by Rockpoint Group to design a new office building in New York City.

Manhattan’s Meatpacking District boasts chic restaurants, avant-garde boutiques, hotels, and the popular High Line elevated park and will soon welcome a new Class A office building. Boston-based Rockpoint Group has hired award-winning architecture and interior design firm CetraRuddy for the development of a new, 18-story office building on West 15th Street near Ninth Avenue and the renovation of a landmark district building on West 14th Street. Together, the two buildings will serve as a 250,000 SF innovative office community with flexible meeting and work space, communal indoor/outdoor environments that maximize river and city views, and opportunities for food and beverage venues. The program and design have been developed with TAMI (technology, advertising, media and information) companies, who have made the Meatpacking District a destination in recent years, in mind.

The architecture and interior design respond to the vibrant spirit of the Meatpacking District, creating a new office building that harmonizes and enhances its context. The office tower’s sleek new façades of glass and custom, three-dimensional metal panels imported from Italy merge with an adjacent historic structure on 14th Street, which has been adapted as part of the office complex. The result is a vertical campus with a large, low-rise rooftop adapted as an elegant, landscaped terrace and outdoor conference facility. The building contains an additional five terraces including a sixth terrace on the top floor of the new tower, offering sweeping views of the lively neighborhood and beyond, as well as a communal space for relaxation and informal meetings. A ground floor connection between the two buildings offers access to Chelsea Market and the surrounding neighborhood. The building will also have new ground-floor retail on both street fronts.

“Our design takes its cue from the existing neighborhood fabric, the incorporation of outdoor terraces for working, meeting and relaxing takes advantage of the city and river views while also drawing a parallel to the nearby Highline Park,” says John Cetra, AIA, founding partner of CetraRuddy and the architect of many renowned large-scale New York-area buildings.

Inside, the lobby presents contrasting blackened stainless steel walls and terrazzo floors, lending a modern, downtown vibe for tenants and visitors. The upper-floor layouts, designed by CetraRuddy to be nearly column-free, feature expansive views to the bustling neighborhood below and Hudson River. The full-height glass exterior and large terraces help create a light-filled, indoor/outdoor working environment; the floorplates are open and flexible, allowing unlimited possibilities in workspace interiors for tenants.

“For today’s competitive and challenging work environment, it’s important for the modern office to feel inviting, comfortable and adaptable to ever changing needs,” says Nancy J. Ruddy, founding partner of CetraRuddy. “We have created a highly flexible office space to accommodate the range of working styles in today’s office environment. The connection to the outdoors through terraces and flexibility of space leave behind some traditional office notions and offer additional opportunities to work, socialize and relax.”
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