Project Description
Audi Hoffman Estates dealership in Illinois showcases Tubelite’s 400 Series curtainwall and reflects the efficiency, performance, luxury and environmental themes of its vehicles. The new $9 million, 47,000-square-foot facility is one of the first in the Midwest to feature a square, metal-clad “terminal” prototype design by Munich-based Allmann Sattler Wappner Architekten.
In 1990, Audi Hoffman Estates became the first exclusive, stand-alone Audi dealership in the United States. In 2013, it also became one of the first new dealerships in the U.S. to use Allmann Sattler Wappner’s design. The Dobbins Group’s Chicago-based architectural team helped the Illinois dealership bring this prototype from concept to reality.
Celebrating Audi’s “Vorsprung durch Technik,” “Progress through Technology,” the dealership’s prototype reflects a corporate philosophy that “reminds us to challenge ourselves, rewrite the rules from time to time and always fuel our pioneering spirit.”
The terminal design gives the Audi a new identity throughout the world. It also increases dealers’ space to accommodate the growing range of cars, as well as the company’s market presence in international cities. These heterogeneous locations demand an architectural language with both a single consistent typology and a distinctive design. Developed as a modular system, the facility’s structural and spatial concept is flexible and scalable.