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Ten Cities Where Energy Efficiency Should Sell
Pitching energy efficiency might win big in cities where utility bills far surpass the national average.
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Energy efficiency as a marketing hook
The home building industry is finally embracing energy efficiency, if February's International Builders' Show (IBS) in Orlando, Fla., was any indication. It sometimes seemed like every manufacturer among the convention's 1,900 exhibitors was touting the energy-saving properties of its products. Numerous seminars told builders about "green" advances in everything from solar panels to water heaters, and how to build environmentally friendly houses. The two NAHB-sponsored show homes were certified by the Florida Green Building Coalition and were Energy Star?rated.
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2012 Builders' Show Product Preview
11 green wares from the residential construction industry’s largest event.
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