Project Details
- Project Name
- ACE & TATE Pop-Up Shop at Hotel Droog
- Location
-
Staalstraat 7A, Amsterdam
Netherlands
- Client/Owner
- ACE & TATE
- Project Types
- Retail
- Project Scope
- Interiors
- Year Completed
- 2014
- Shared by
-
Communications and Marketing,Droog
- Project Status
- Built
Project Description
Created in collaboration with Studio Droog from Amstedram, the Netherlands, Dutch eyewear brand Ace & Tate opened its first retail setting as a pop-up shop at Hôtel Droog.
The pop-up represents the Ace & Tate collection in a unique retail setting by using a sophisticated framework made of simple but strong and bold materials.
The installation tries to find a new way to look through frames and behind surfaces. The framework is a multifunctional portable platform that can be customized to fit Ace & Tate pop-up stores anywhere.
