Design Orchard

Project Details

Project Description

FROM THE ARCHITECTS:

(September 2019) Poised at a prominent junction of Singapore's famous Orchard Road – Asia’s most iconic shopping avenue - Design Orchard aims to nurture emerging Singaporean creative talent. Combining a retail showcase with an incubation space, the building was conceived to combine all stages of design from concept to production and from showcase to retail.

The terraced three-story building slopes down to the junction of Orchard Road and Cairnhill Road, its angle giving it high visibility to and from the ground level. 100% of the site area is given back to the city as a publicly-accessible rooftop amphitheatre surrounded by lush gardens.

Design Orchard offers an exciting programmatic mix, with an open-plan retail space with full-height frontage at ground level. At levels two and three, co-working style incubation spaces provide a creative environment for emerging designers within flexible open floor plates.

Atop the tiered back building form, the rooftop public space is angled to face the streetscape and forms an urban amphitheatre, cocooned by a shaded rooftop pocket park, which drapes down the rooftop and is accentuated by trees in oversized concrete pots. This civic space will also set the stage for events complementary to the building programme such as outdoor fashion shows, performances, and concerts – and an occasional ice cream kiosk – against the unique backdrop of the famed shopping street.

The retail and incubation spaces are linked by an internal atrium at the front entrance which provides visual connectivity between the two spaces. At level 3, the incubator space and a café overlook the rooftop park.

The three different use-cases complement each other to form one cohesive concept: the collaborative spaces provide a nurturing environment for young designers to go from concept to production, market their products at the retail spaces below, and showcase their designs with fashion and design events at the rooftop garden amphitheatre.

Designed with a clean and modern palette of concrete, glass, timber and landscaping, the building acts as a neutral backdrop for the vibrant design and activities. Raw off-form concrete walls are strategically punctured with circular openings and inset precast concrete frames to allow light, views, ventilation and even retail displays through the concrete structure without affecting structural integrity.

Project Credits:
Project: Design Orchard
Architects: WOHA. Wong Mun Summ, Schirin Taraz, Jonathan Choe, Eng Cheng Hui, Jonathan Tan, Evelyn Ng
Main Contractor: Sunray Woodcraft Construction Pte Ltd
Precast Contractor: LWC Alliance Pte Ltd
Structural Engineer: Web Structures Pte Ltd
M&E Engineer: Belmacs Pte Ltd

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(January 2019) Singapore-based architecture firm WOHA will soon complete Design Orchard, a green public building aimed at enriching the burgeoning creative community in Singapore.

Developed by the JTC Corporation, WOHA and a multidisciplinary team will realize a shared vision for “incubating” Singapore’s next generation of design. Located on Orchard Road, Asia’s most famous shopping street, the project aims to position design at the intersection of people, commerce and the city. The 25,295 sf / 2350 sqm building commenced construction in January 2018 and will officially open to the public on 30 January 2019.

A three-story stepping structure with a rooftop public space and garden is designed as an incubator for emerging Singapore fashion designers. The entire ground floor is a dedicated retail space. Co-working spaces are located at levels two and three. The building is tiered away from the vibrant junction to form an urban amphitheater and event space on the roof, set against the backdrop of Orchard Road, along with a shaded pocket park.

Designed with a clean and modern palette of concrete, glass, timber and landscape, the off-form concrete structural walls feature circular openings which allow views of shop front displays, light and ventilation through the building structure.