Project Description
Envisioned to be the mini ‘Smart City’ that represents Dowell’s future innovation office complex, the sales centre carries on the image and delegation of the architecture concept. Dowell Dima Sales Centre is located in the new city of Wujiashan, Wuhan, China. Adopting Dowell’s fundamental value, the ‘Smart City’ concept becomes the main approach to shape up the entire interior design of the sales centre.
Dowell Group commissioned L&P Architects to create an interior for the sales centre that channels the company’s motto that is innovative and intelligent.
The main design intent for the space is to create a smart and an efficient space, a casual destination with an inspirational gallery and blurring the boundary between visitors and staff’s interaction spaces. The main atrium plays an important role as a beginning of the experience journey that gives the first impression of the space to visitors. Upon entering, visitors are immediately presented with a triple void space with 180-degree visual link to key nodes throughout all floors for easy spot wayfinding.
The designer converted an existing pillar right in the middle of the atrium space that went from a threat to a signature. The ‘Smart’ pillar connects the 3-storey space visually and surrounds itself with key nodes such as an information counter, a temporary exhibition space, and an interactive break-out space. The pillar emerges from a time-travel platform looking information desk to the atrium ceiling.
Another ‘hero’ of the design is the grand journey stair. The stair is positioned right next to the main entrance, very visible and integrated with a mini amphitheatre style seating area. The stair is designed to be landing at the key spaces together with the smart pillar. The vegetation adds a sustainable aspect to the vertical journey.
The sales centre is designed to allow visitors to learn about the property and company’s latest product, through spaces that are actually convertible. For example, the exhibition spaces that are equally an interactive co-working space and break-out space. With the integration of the latest tactile and virtual-reality tech, the sales office has become the initial blueprint of the smart and sophisticated experience of future development.