Project Details
- Project Name
- Milan Expo 2015: Israel
- Project Types
- Cultural
- Project Scope
- New Construction
- Size
- 2,370 sq. meters
- Project Status
- Built
- Cost
- $12,275,450
Titled "Fields of Tomorrow," the Israeli pavilion focuses on technological innovations in agriculture. Half of the pavilion is green, with a focus on the living wall comprised of plants that change colors and flowers through the passing of seasons.
Project Description
Theme "The Fields of Tomorrow"
FROM MILAN EXPO 2015:
Architecture
The pavilion is divided into four areas. Its key feature, designed by architect David Knafo, is the "vertical garden": a wall, 70 meters long and 12 meters high, fully decorated with living plants, whose flowers and colors will change with the passing of the seasons. It a spectacle of strong visual impact that allows the Country to free itself from the image of an arid land.
The reference to vegetation symbolizes the Country's leading position in the agri-food sector and in the fight against desertification. Over the years, great strides have been made through the use of innovative and technologically advanced solutions, the optimization of water resources and the land fill.
The Pavilion is built to offer visitors an immersive experience divided into two phases. The first space, using 3D movies and multi-directional effects, illustrates the history of agriculture in Israel from its beginnings to the present day. One of the films recounts the program of reforestation of Israel led by the Keren Kayemeth LeIsrael-Jewish National Fund (KKL-JNF). In the second space, a tapestry of bright LEDs dance in every direction.
With its open kitchen and traditional background music inside a brightly colored restaurant, Israel makes clear its desire to impress visitors with the fruits of the earth, tradition and inventiveness.
